I am loving Antiques Road Trip at the moment.
In case you haven’t seen it, two antiques dealers travel around the country with a budget of £200 and they have to buy antiques and then sell them at auction with the aim of making the biggest profit.
They go around and look for antiques that they like, but more importantly, that they think will make a profit at the auction, because they are not buying the antiques to have at their home – they are doing it to make money.
Their budget is set, so sometimes they see pieces that they can’t afford, so they don’t buy them – but only because they are told how much they are allowed to spend.
If they were left to their own devices, if they saw something for sale that they thought they could bring to an auction and make a profit on, they would buy it.
If you can buy something for £x and sell it for more than £x, then you would do it, wouldn’t you?
That is what investing is.
Putting money into something with the aim of getting more money out.
I talk to some doctors about my Discovery Days and they think it sounds great and they would love to spend a day really focusing on their private practice
…but they can’t afford it at the moment.
I totally understand this as it is a big investment at £997, but what do they mean when they say they can’t afford it?
Do they mean that they can’t physically get their hands on £997 at the moment?
….in which case, fine.
The Discovery Day probably isn’t really for them anyway.
…or do they mean that they think it is too expensive?
I think most people think it is too expensive.
But what you really need to think is
am I likely to get more than £997 back from my investment?
If they answer is yes, then do it
…but if not, then don’t
That is the question you really need to ask yourself .
It is the same with advertising.
People say that it is too expensive to advertise, but that is nonsense.
You either get a positive return on your investment or you don’t.
If you get a good return then it is worth doing – the problem is that most people don’t know if they are getting a return on the investment and don’t have processes to measure it, so they just dismiss it.
When I am looking at advertising and PR, I really want someone to say to me,
if you pay me some money, I will guarantee that you will get substantially more money back
In other words – you will get a good return on your investment.
You see, this is not about buying something nice for your home.
It is not a question of ‘can I afford this’
It is a question of ‘will I get a good return on my investment’ – plain and simple.
I have spent a lot on advertising and promoting my practice and I have learned what works and what doesn’t.
…but I have learned the hard way!
Spending thousands on an advertisement in a magazine and nobody calls the number!
I wish they had given me a guarantee because I would have got my money back (or they would have made sure that people would have called the number before allowing me to place the advert).
That is why I am offering you a guarantee
If you are accepted on a place on the Discovery Day, then I will guarantee that you will get a return on your investment.
Not only that – I guarantee that you will get a return on your investment in 2 months.
You will make at least £1000 in the first two months after the Discovery Day by implementing the plans that we make.
…and if you continue to implement – it will continue to pay dividends and you can expect to make a more significant return on your investment.
I am offering a no-risk guarantee.
As part of the Discovery Day, I will keep in touch with you every fortnight to make sure that you are on track with your plans and we can make adjustments along the way.
We will track your monthly revenue for the 2 months after the Discovery Day and compare it with your revenue in the preceding month.
…if you haven’t make at least £997 extra revenue in the 2 months, then I will refund your original investment IN FULL.
So, you can’t lose.
You may ask, why am I doing this?
Surely it is a risk for me.
I am doing this for two reasons:
- I don’t want anyone to feel short-changed or ripped off because I rely on my reputation and so in the unlikely circumstance that you do not benefit financially from the Day, at least you will not have to pay for it.
I think that the likelihood of this happening is very slim because I have an application process to make sure that I won’t waste your time and will only see people who I feel that I can significantly help.
- I want to prove the value in working on your business.
I want to show you that the best way to grow your practice is to focus on looking after your patients, not necessarily from the clinical input.
I hope that you might want to carry on working with me and join my Private Consulting Class, which is a mastermind group of Consultants who meet regularly and have regular contact to make sure that things are progressing towards their goals.
Whether or not you come along, just remember, that if you want your practice to grow – it is not going to just happen.
Well, actually, it probably is going to just happen, because most people’s private practices do grow organically over time – but it takes years.
If you don’t want to wait until it is time to retire before you have a thriving private practice, then you need to invest in it.
That means investing your time or your money (and probably both).
Only then can you expect to get a return on investment.
You reap what you sow – so if you don’t sow anything, don’t be surprised when nothing grows!