Why Doctors Need A Coach
It was only after opening my own clinic when I started running my practice more like a business , that I realised the importance of coaching and mentoring. I joined a...
Tag
customer service
Why You Should Take A Deposit
I take a deposit from patients to secure the booking. I used to be against this because if felt a bit ‘hard sell’ but I actually think that patients feel reassured...
7 Yeses To Make A Good First Impression
It is not enough to be technically proficient. You need to demonstrate to patients how good your practice is by giving good customer service.
Can You Afford Not To Take On More Staff?
I’ve got a few members of staff here at the Clinic. I’ve got a PA, a clinic manager, a front of house manager, a nurse and an IT guy. We are having a bit of a...
How I Got Out Of The Hole
Over the last few years, I have gone from doing OK, to doing really badly and now I am doing better than ever. I have been in a really bad place and maybe I was naive, but I...
How To Maintain Your Reputation
I was giving a talk at the Royal Society of Medicine last month about how good marketing is all about building relationships and giving good service to patients, which at the...
You Drive For Show, But You Putt For Dough
I have just been to the 2017 BAAPS Conference (British Association of Aesthetic Plastic Surgeons) held at Kensington Olympia every year. I was lucky enough to be on the...
Buyer’s Remorse
We are looking at revamping our website and have taken on a new web design agency. It is quite a big investment and we interviewed a few before making a decision. Now that we...
Does Your Name Matter?
Should I call myself Birmingham Plastic Surgery or Staiano Plastic Surgery? This is a question that I thought long and hard about before I set up my own company...