STAIANO Consulting was set up by Consultant Plastic Surgeon, Jonathan Staiano.

Having been a full-time NHS Consultant, I became disillusioned with the way that the Consultant role had been undermined and I left the NHS in 2012 to concentrate on my private practice full-time.

In 2013 I opened The STAIANO Clinic in Edgbaston with a view to providing a higher level of service to my patients in more comfortable surroundings.

What I didn’t realise was how much I relied on the local private hospitals to provide me with patients.

As soon as I opened my clinic, my referrals from the local hospitals plummeted and my overheads soared.

I needed to increase my enquiries and I needed to make sure that patients wanted to come and see me rather than any other doctor at the hospital.

I had been dabbling with paid advertising (Google Adwords, Facebook Ads and magazine articles) at the time but to be honest, I didn’t really know whether I was getting a good return on my investment or not.

As my income dropped, I became very aware of the need to maximise any money I put in to make sure that I would be getting more money out.

Over the years, I have learned that concentrating on providing a better service to my patients at every stage is the most cost-effective way to get more patients.

I now run courses on: