
3 Steps To Build A Brand
Don’t be put off by the word ‘brand’. We all have a ‘brand’, or at least: a way that we treat patients a way that we talk to patients a way that...
Don’t be put off by the word ‘brand’. We all have a ‘brand’, or at least: a way that we treat patients a way that we talk to patients a way that...
I’ve heard it said that, if you want to go to the moon, all you need to do is to plan how to get there and how to get back. The trick is to plan both before you leave....
I have just been to the 2017 BAAPS Conference (British Association of Aesthetic Plastic Surgeons) held at Kensington Olympia every year. I was lucky enough to be on the...
I was reflecting on the ‘How to Grow Your Private Practice’ meeting that we had recently and thinking about how I could improve things. We spent the morning...
Should I call myself Birmingham Plastic Surgery or Staiano Plastic Surgery? This is a question that I thought long and hard about before I set up my own company...
One of the key things that I have learned about developing a successful private practice is that it is important to differentiate yourself from others – you need to make...