3 Steps To Build A Brand

Don’t be put off by the word ‘brand’. We all have a ‘brand’, or at least: a way that we treat patients a way that we talk to patients a way that...

How To Get To The Moon (And Back)

I’ve heard it said that, if you want to go to the moon, all you need to do is to plan how to get there and how to get back. The trick is to plan both before you leave....

You Don’t Need Doors On A Go-Kart!

I was reflecting on the ‘How to Grow Your Private Practice’ meeting that we had recently and thinking about how I could improve things. We spent the morning...

Does Your Name Matter?

Should I call myself Birmingham Plastic Surgery or Staiano Plastic Surgery? This is a question that I thought long and hard about before I set up my own company...

How do I create a brand when I am just an individual surgeon?

One of the key things that I have learned about developing a successful private practice is that it is important to differentiate yourself from others – you need to make...

Maybe Independent Private Practice Is Not For You

Many doctors do not have an online presence. For some this is because they are very busy, and certainly with an NHS practice, there is no need to promote your services as...