You Drive For Show, But You Putt For Dough

I have just been to the 2017 BAAPS Conference (British Association of Aesthetic Plastic Surgeons) held at Kensington Olympia every year. I was lucky enough to be on the...

You Don’t Need Doors On A Go-Kart!

I was reflecting on the ‘How to Grow Your Private Practice’ meeting that we had recently and thinking about how I could improve things. We spent the morning...

How do I create a brand when I am just an individual surgeon?

One of the key things that I have learned about developing a successful private practice is that it is important to differentiate yourself from others – you need to make...

MARKETING AND PR IS GOOD MEDICAL PRACTICE

When I talk to other Doctors about marketing and promoting my Practice I can see that some take a dim view of this and I know that there have been calls in the past for...

Maybe Independent Private Practice Is Not For You

Many doctors do not have an online presence. For some this is because they are very busy, and certainly with an NHS practice, there is no need to promote your services as...

Worried about bad reviews?

I have spent some time recently looking at the online presence of BAAPS and BAPRAS members (Plastic Surgery Associations in the UK). I have looked at members websites and done...