Marketing your practice is not about selling, it is about communicating
I do a Facebook Live broadcast every Thursday evening at 6:12 pm for members of my private ‘Club’ Facebook group. It also goes on to the 612 Podcast, which is...
Tag
marketing
The Power Of The Deadline
Deadlines are a powerful motivator. The deadline of Christmas Day is looming and the shops are full of people (like me) making purchases at the last minute. If we could have...
There is no Silver Bullet, but if there was, this would be it…
Growing your private practice is simple, but it is not easy. If you want to grow your private practice, and pretty much all the doctors that I talk to, do (although I realise...
How I Got Out Of The Hole
Over the last few years, I have gone from doing OK, to doing really badly and now I am doing better than ever. I have been in a really bad place and maybe I was naive, but I...
You Drive For Show, But You Putt For Dough
I have just been to the 2017 BAAPS Conference (British Association of Aesthetic Plastic Surgeons) held at Kensington Olympia every year. I was lucky enough to be on the...
Different Is Better Than Better
I was just walking to school with my little boy this morning and he was singing along rapping, pretending to be like Honey G. It led me to think about who actually won...
Drop Your NHS Sessions While Maintaining Your Income
Dreams Are Free. Goals Have A Cost. Time, Effort, Sacrifice And Sweat. How Will You Pay For Your Goals? -Usain Bolt Everyone has dreams. Dreams are easy. Whenever I tell...
I Gave Away My Secrets, But That’s OK!
This weekend, we have just had our first ‘How To Grow Your Private Practice’ Meeting here in my clinic in Birmingham. It was certainly a long day and I knew it was always...