...or the Private Hospital
... and even advertising like Adwords or a lead generation service
It is fine to get patients from these sources, and most doctors rely on them.
...but most doctors don't have a predictable private practice
Ideally, Your Private Practice Would Run Like A Business
- That supplies a steady stream of patients, regardless of whether you are the favourite of the enquiry centre
- That has systems and processes that gives a consistently excellent service to patients
- That is not dependant on the personality and approachability of any particular team member - including YOU!
- That can be looked at as an asset that can be transferred and passed on and will be worth something when you retire
The P.E.C.A.N. Approach stands for...
You owe it to your patients to not only be a great doctor, but to demonstrate that you are a great doctor BEFORE they come and see you.
You need to position yourself as the expert in your field and give your patients a reason to come to see you rather than one of the other doctors who perform the same procedures that you do.
About Me - JJ Staiano FRCS(Plast)
I am a Consultant Plastic Surgeon and have been in full-time Private Practice since 2012.
I set up The STAIANO Clinic to offer patients a high-end experience with a vision to deliver a world-class service by fully trained professionals.
I no longer see new patients myself and am dedicated to building my brand and I have 4 other plastic surgeons working alongside me at the Clinic. I also enjoy mentoring and coaching Consultant colleagues and have set up STAIANO Consulting and the Private Consulting Class for NHS Consultants to help them to grow and develop a sustainable and valuable Private Practice.
What We Will Cover...
The Staiano Clinic, Edgbaston
The meeting will be held at my boutique clinic in Edgbaston in Birmingham.
We are conveniently located if you are coming by car or train, the clinic is five minutes drive from Birmingham New Street Station or five minutes walk from Five Ways Train Station.